The great McDonald's conspiracy

McDonalds has always had pretty good coffee. In our travels of late, Esther and I have taken to a mid-morning pee and coffee break at the nearest McD's. The last few times I have noticed that the coffee tastes like dishwater, pretty much slightly flavored hot water. At the same time I have begun noticing the McCafe right next to me at the counter. Coincidence? I think not. Our regular coffee sucks, why not try our new, more expensive coffee?